"Getting kids on bikes early is a key to healthy living, a better community, and the future of our industry. For minimal dollars expended, the return on the investment per child is monumental," says Brian. "I would like each parent, grandparent, uncle, and aunt, neighbor, and friend to consider giving $10 or more. I would love for the entire community to participate so that when these excited young folks tell their story, each person feels the connection, confidence, and pride it can create in these kids. Why have one or two donors pay the way, when you can garner the support and cohesiveness of an entire city."